Cultural differences can get extremely complex, especially when it comes to Eastern and Western worlds, whereas essentially we are all people, who care about very similar things in life. The focus on building the knowledge about this common thread between us, lies at the core of the series of the videos, produced by 1990 Institute. Packed into short-form video cliff-notes, these visual bites tell about various aspects of Chinese life that not a lot of people are aware of.

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Dan Chao, Grace Yu, Susana Liu-Hedberg and their team of talented producers and program managers create evergreen video content, encouraging Chinese studies, making this knowledge approachable and balancing serious subjects with edutainment. With people to people approach, the videos help to bridge the gap between two different cultures.